Adam brings two-way video conversations to business websites, helping visitors ask questions and share their requirements with sales teams.
(WorldFrontNews Editorial):- Birmingham, England Nov 2, 2026 (Issuewire.com) – Interviewa has expanded its conversational AI platform with Adam, an AI sales agent designed to help businesses engage website visitors through interactive, face-to-face conversations. The agent can be personalised using company information and campaign materials to explain services, respond to questions and capture enquiry details.
The development builds on Interviewa’s specialism in AI interviews for recruitment, candidate screening, interview practice and training. Adam applies the platform’s conversational approach to customer engagement, giving businesses another way to communicate with prospective customers alongside their existing website content and enquiry forms.
Visitors choose when to start a conversation through a website call button or a campaign’s shareable link. They can ask about a business’s offering, explain what they are looking for and provide contact details for a follow-up. The experience is intended to help visitors get relevant information while giving sales teams more context about an enquiry.
Businesses can personalise Adam by uploading brochures, product information and other supporting materials. These provide a knowledge base for the agent’s responses. Separate campaigns can have their own AI agent and shareable link, allowing organisations to tailor conversations around particular products, services or audiences through a common dashboard.
Lee Nazari, CEO of Innovation13, the company behind Interviewa, said: “A visitor can be interested in your business and still leave because they have a question your website does not answer. We built Adam to help businesses have that conversation, explain their offering and understand what the customer needs before the sales team follows up.”
For example, a prospective customer reviewing a business service may want to understand whether it suits their requirements. Adam can draw on the company’s supplied information to explain the service and capture the questions raised during the conversation. The resulting record can help the sales team prepare a more relevant response.
Conversation transcripts and analytics allow businesses to review enquiries and identify recurring questions. These insights can also highlight information missing from brochures or website pages. Where a question falls outside the supplied materials, the business can review the gap and add suitable information to the agent’s knowledge base.
Alongside Adam, Interviewa continues to develop its AI interview platform for employers, recruiters, education providers and learners. Its AI video interviews give candidates a structured opportunity to explain their experience and answer questions beyond the information contained in a CV. Hiring teams can review the conversations and resulting insights to support their assessment, with people responsible for final hiring decisions.
The platform also supports AI interview practice, allowing candidates and learners to rehearse answers and build confidence. Training conversations provide opportunities for role-play and preparation for situations people may encounter at work. These applications share the same focus on using interactive conversations to gather information and support preparation.
Nazari added: “AI interviews remain central to Interviewa. Adam extends what we do into sales, where understanding someone’s questions and requirements can help a business respond more effectively. The aim is to give teams useful conversations to work from and make it easier for people to take the next step.”
Businesses interested in Adam, AI interviews or Interviewa’s training tools can request a demonstration at www.interviewa.com.
About Interviewa
Interviewa is a conversational AI platform from Innovation13, supporting AI interviews, recruitment, interview practice, training and customer engagement. Its interactive agents enable organisations to create conversations tailored to their audiences and review the information gathered through the platform.
This article was originally published by IssueWire. Read the original article here.
